ESCAPE THE ORDINARY
Colours of the Wild Opti Reels
The large arbour icon returns in new nature-inspired styles.
Power Matrix Drag System
Large Arbour Spool
Marine Grade Seals
Aircraft Grade Aluminium FrameReels
Stories from the wild
News, tales, tactics and tackle from our adventures in the world of fly fishing.
Wild Fish / Wild Places | Ep 9: Sweden
The latest episode of Wild Fish / Wild Places sees Emilie Björkman back in her native Sweden, in search of Scandinavia’s finest brown trout and sea trout fly fishing.
Read more
Loop x The Last Salmon Podcast
On this International Wild Salmon Day, we’re proud to announce that we’re sponsoring the latest series of The Last Salmon Podcast, hosted by Jim Murray MBE.
Read more
Wild Fish / Wild Places | Ep 8: Argentina
The latest episode in our epic YouTube series Wild Fish / Wild Places sees Fred Campbell head to the legendary waters of northern Patagonia.
Read more
Out Fishing | Ep 2: Sea Trout in Sweden
In the second episode of our new YouTube series, Ali Parkin chases sea trout in northern Sweden with brand ambassador Jacob Eliasson.
Read more
Don’t Lose Your Marbles
Emilie Björkman’s guide to targeting troublesome marble trout in the Italian Dolomites.
Read more
Wild Fish / Wild Places | Ep 7: Italy
Emilie Björkman kicks off the northern hemisphere fly fishing season in the Italian Dolomites in search of elusive marble trout.
Read more